Deep lavender (H3) flowers, VIII–IX, sparse; dark green foliage; dwarf, prostrate; height 10–15cm; spread 26–30cm. Selected from the seedlings from a deliberate cross between’Mrs Ronald Gray‘ and ‘Foxii Nana‘; named after the introducer’s children, Valerie and Orian.
V
‘Van Beek’
Magenta (H14) flowers, VIII–X; greenish yellow foliage, shoots tipped yellow changing in winter to yellow with light red tints; erect; height 31–45cm; spread 46–60cm. A sport on ‘Finale‘ found by A. Van Beek (Loenhout, Belgium).
‘Vedette’

♤ Dense white buds; IX-XI; habit upright.
Europlant Canders GmbH/ Eden’s Creations B.V.: Beauty Ladies series.
Marketed under the name Calluna vulgaris ‘Verenka’
Recorded by Edens Creations B.V, Zuiderzeestraatweg 410, 8091 PB Wezep, Netherlands. 20.10.2008. CPVO 6.2008 15/12/2008.
Edens Creations B.V, EU PBR given on 06.06.2011. CPVO 4.2011 15/08/2011
‘Veluwe’

♤ Dense white buds; IX-XII; habit semi upright.
Europlant Canders GmbH/ Eden’s Creations B.V: Beauty Ladies series.
Originally selected by H. C. Hoekert (Oldebroek, Netherlands); introduced by Europlant-Canders GmbH (Straelen, Germany) and described as :- White bud bloomer which flowers late and enjoys an excellent shelf life CLL344; PBR applied for 24/08/2006 granted 23/05/2008.
Recorded and bred by Edens Creations B.V, Zuiderzeestraatweg 410, 8091 PB Wezep, Netherlands. 28.08.2008. CPVO 6.2008 15/12/2008
Edens Creations B.V, EU PBR given on 23.03.2009. CPVO 3.2009 15/06/2009.
‘Velvet Dome’
Dwarf plant forming a dense mat of bright green foliage in summer, turning brown-green in winter; never blooms; height less than 10cm; spread 21–25cm.
Wild-collected; found near a copper mine in Cornwall, England, by J. F. Letts (Foxhollow, Windlesham, Surrey); introduced by J. F.Letts before 1968.
Name is an allusion to the habit.
‘Velvet Fascination’
White flowers, VIII–IX; downy, silver-grey foliage darkening a little in winter; erect; height 46–60cm; spread 61–75cm. A first-class plant which does not become drab in winter.
‘Venus’
♤ Bud-bloomer; blood-red; IX-XI; foliage dark green; habit upright .
Chance seedling, found in September 2001; selected by Johannes van Leuven. Registered on 2 January 2003 by Johannes van Leuven.
Surrendered registration 19/12/2007 See CPVO records.
‘Venus’

♤ Snow white dense buds: IX-XI; habit upright growth.
Europlant Canders GmbH/ Eden’s Creations B.V.: Beauty Ladies series.
Recorded by Edens Creations B.V, Zuiderzeestraatweg 410, 8091 PB Wezep, Netherlands. 11.01.2017. CPVO 2.2017 15/04/2017.
Edens Creations B.V, EU PBR given on 10.09.2018. CPVO 6.2018 15/12/2018.
‘Vera’

♤ Dense White buds: VIII-X; habit upright.
Europlant Canders GmbH/ Eden’s Creations B.V.: Beauty Ladies series.
Recorded by Edens Creations B.V, Zuiderzeestraatweg 410, 8091 PB Wezep, Netherlands. 31.01.2014. CPVO 2.2014 15/04/2014.
Edens Creations B.V, EU PBR given on 08.06.2015. CPVO 4.2015 15/08/2015.
‘Verena’
♤ Bud bloomer; Calyx violet (RHS 80B); IX-XII; foliage dark green: habit erect; height after 3 years in 40 cm; spread 30 cm. Strong growth, large buds.
Origins: Selected seedling,created by Kurt Kramer (CLL 25; Kramer clone no 302nd).
® C.2008:07 registered on 6 April 2008 by Kurt Kramer, Edewecht, Germany.
‘Verenka’

♤ Dense white buds; IX-XI; habit upright.
Europlant Canders GmbH/ Eden’s Creations B.V.: Beauty Ladies series.
Marketing name and recorded under the name Calluna vulgaris ‘Vedette’
‘Violet Bamford’
Pink flowers (H8), VII–VIII; yellow-green foliage, shoots tipped orange-gold in summer, turning orange-red in winter; compact, prostrate; height 16–20cm; spread 31–45cm. Registered 22 September 1995: Mrs W. E. S. Bamford, Haythorn Nursery, Verwood, Dorset.
‘Violetta’
♤ Bud-flowering: corolla and calyx violet; buds medium-size; IX-XII; foliage darkgreen; habit upright, very bushy, after 5 years 70cm tall, 50cm across.
Chance seedling, found by Johannes van Leuven in September 2002.
® C.2005:07 registered on 23 December 2005 by Johannes van Leuven, Ilmenweg 39, D-47608 Geldern-Liillingen, Germany
‘Virginia’
♤ Bud-bloomer; white; August-November; foliage bright green; habit broad, bushy.
Sport on ‘Dreinullvier‘, found by Kurt Kramer in 2000. Registered on 2 March 2003 by Kurt Kramer
‘Visser’s Fancy’
♤ Buds mauve (H2) at tips fading to pale lilac (H4), IX–XI; dark green foliage; erect; height 26–30cm; spread 46–60cm.
Wild-collected; found on Ginkelse Heide, near Arnhem, Netherlands, by Dr Ir T. Visser (Wageningen, Netherlands) before 1972; introduced by W. Haalboom & Zonen (Driebergen, Netherlands) by 1972.
Named after the finder, Dr T. Visser [Ericultura 60: 17 (1986)]
‘Viva’

♤ Dense snow white buds; IX-XII; habit upright.
Europlant Canders GmbH/ Eden’s Creations B.V.: Beauty Ladies Series.
Recorded and bred by Edens Creations B.V, Zuiderzeestraatweg 410, 8091 PB Wezep, Netherlands. 04.01.2023. CPVO 2.2023 15/04/2023.
Edens Creations B.V, EU PBR given on 16.09.2024. CPVO 6.2024 15/12/2024.
‘Vivian’
♤ Bud-bloomer, calyx white (“grey white (like Erica x darleyensis ‘Silberschmelze‘)”); IX-XI; foliage mid-green; habit broad, bushy. Sport on clone “Kn. 304” (here named ‘Dreinullvier‘); found in 1999 by K. Kramer. A German girl’s name. Registered on 3 November 2002 by Kurt Kramer.
‘Vivienne’

♤ Buds white with good shape and long life; IX-XII; habit semi-upright.
Europlant Canders GmbH/ Eden’s Creations B.V.: Beauty Ladies series.
Recorded and bred by Edens Creations B.V, Zuiderzeestraatweg 410, 8091 PB Wezep, Netherlands. 11.12.2023. CPVO 1.2024 15/02/2024.