Covered from top to bottom in 3mm urn-shaped flowers, usually in shades of magenta; XI; height 60–75cm. It cannot withstand severe frosts but even when dead, the flower retains colour for the remaining winter months. An extremely popular pot-plant in Europe which is used to decorate window-boxes and graveyards during the festivals of All Souls and All Saints (Halloween). Dyed plants are also now being marketed.