Distinctive dusky rose-pink (H7/H13) flowers, VI–VIII; dull grey-green foliage; height 21–25cm; spread 26–30cm.
Wild-collected; found near Sandford, Wareham, Dorset, England, by Miss Joyce Burfitt about 1950; introduced by Maxwell & Beale (Broadstone, Dorset) in 1958.
Named after the finder, a founder member of The Heather Society (see Bulletin of The Heather Society 4 (1): 1-2 (1987)).